Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Interested in growing your business with us? Well, once again, the data holds some surprises. Social media statistics for Thailand in 2022. This micro-blogging platform has over 560 million monthly active users. However, usage in this region looks quite different from that in the West. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Are you interested in testing our business solutions? We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. LINE is Japan's most popular social media platform. Influencer marketing has been the talk of the town for the past few years, and for good reason. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. The ideal entry-level account for individual users. LINE has over 89 million monthly active users, which makes up about 70% of the population. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. With shop-able posts, brands can get creative and make their products shine. However, YouTube usage is catching up. The blog Geeks in Cambodia offers pros and cons for this situation. Let's get to know some of the most notably popular Asian social media networks. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. There are various popular social media platforms in Asia. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. So why not give it a try for your brand? Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. In some geographies, however, there are significant challenges. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. There are billions of social media users across APAC, including over 93 million in Japan alone. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. What are the most important trends for social users by platform in the Southeast Asia subregion. Advertisers are People in this region tend to be turned off by spammy, in-your-face advertisements. There's Beams, Spotify Podcasts, Twitter Space and more. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. This is according to Hootsuite's report. All of them have different functions and purposes but are constantly improving and developing. Chart. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. This statistic is not included in your account. Due to varying update cycles, statistics can display more up-to-date Get ready to take your marketing to the next level! To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Please do not hesitate to contact me. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Reliable data in simple displays for presentations and quick decision making. Theres also one surprise social network coming out of Vietnam. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Feeling the need for speed in your video content marketing strategy? TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Please do not hesitate to contact me. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. When expanded it provides a list of search options that will switch the search inputs to match the current selection. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. To use individual functions (e.g., mark statistics as favourites, set Business owners often go where their customers are. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. The most popular is YouTube, with 89.6% of internet users on the platform. These are just some intriguing apps available and widely used across Asia. Well, once again, the data holds some surprises. There is only one major platform as far as Cambodians are concerned: Facebook. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Branded Content Draws Bigger Attention, 6. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Their activity has attracted in-market audiences in droves! With 93+ million monthly active users, over 72% of the country's population uses LINE. Published by S. Ganbold , Jun 30, 2022. It is free to use, but users can purchase premium features and services. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. 1), WhatsApp (No. And digital content can easily drive impulse purchases. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Short Video Content will Dominate Social Media Platforms 1. WHATS IN THIS REPORT? This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. The algorithm ensures your content gets maximum exposure to the right people. You only have access to basic statistics. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Learn more about how Statista can support your business. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. February 28, 2022. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? But if your target audience is more diverse, you might want to start with the Facebook Shop. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. And, guess what? So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Please create an employee account to be able to mark statistics as favorites. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? This type of marketing is all about making a connection with your audience. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Client-only email newsletters with analysis and takeaways from the daily news. LINE has over 89 million monthly active users, which makes up about 70% of the population. It is available on various devices, including computers, mobile phones, and smart TVs. QQ works best on desktops and is mainly used to send emails or share files. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Use Ask Statista Research Service. The favourite social media platforms of South-East Asia's young adults. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. This is according to Hootsuite's report. The ultimate list of Linkedin Statistics that you need to know in 2023. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. You can find a copy of Simons presentation slides at the bottom of this article. Enter branded content. Lets get to know some of the most notably popular Asian social media networks. 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