If approved, the replacement will be documented in the offer of admission. 94 0 obj <>stream Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Computer Application and IT Students need to complete a minimum of ten full-term graduate-level courses (30 credits). If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. %PDF-1.5 In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. endstream endobj 139 0 obj <>stream 4 0 obj A series of Masters of Marketing Seminars are scheduled each fall. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. your goals in mind. 0 Independent research beyond normal course offerings. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. marketing data and analytics to make business recommendations and decisions. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. stream Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. cJdk VHe0V;WVi kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. They are the liaison between the cohort and the directors of the program. pZ^IM$[I*v International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. registration begins 3/1 . The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. hbbd``b` UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Looks like that page is missing. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? 3 months at . The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Graded CR/NC. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA ) Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Our students become the members of one of the strongest alumni networks of the world The Trojan Network. For previous semesters, check the Schedule of Classes archive. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. ! GZ7T"%+ToBn' c An introduction to the changing world of a connected consumer. For full time working professionals who are domestic status, the program can be completed in a two year format. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. HSKo@Wq] * Must be taken in the first term/semester or prior to admission. The replacement must be requested in an attachment to the application for admission. Open only to sophomores, juniors and seniors. You may EMAIL the SAC. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. f0H:L`x ! Maximum units which may be applied to the degree to be determined by the department. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Did you find what you needed today? 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Presentations by faculty, visiting researchers, and advanced students. %PDF-1.5 % We look forward to hearing from you. 3 0 obj Work with R&D organization to design a new product or technology. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Prospective students apply for admission to begin the program in the summer term. Exposure and Mentorship From Experts in the Marketing Field. Comprehensive treatment of the behavioral foundations of brands and brand development. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. 102 0 obj <> endobj You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Rotaract Club Of Nsit Regency. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. )b"4F\> =b'/a(h{S~| B)t Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. endstream endobj 138 0 obj <>stream This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. . We are top 5 in the UK for Marketing (Complete University Guide, 2023). Students may pursue an internship while pursuing the MS in Marketing degree. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. The course employs a combination of lectures, articles, and "hands-on" exercises. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Examination of strategic decision making in marketing channels. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The GMAT is preferred. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova For additional information, visit marshall.usc.edu/MSMkt. 1 0 obj lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo All graduate applications and forms are available by calling (213) 740-5424, email. ` pPh=\kv)YL Vf`Ar \4 Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. #S84u>I^j:&EnC#q!. Log in to web registration. About this course. It may no longer be on our site, or we may have moved it to a new location. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. %PDF-1.5 % This program is designed for students interested in working in the film and television industries. Graded CR/NC. Involves market research and implementation planning. At least two years of full-time work experience is preferred. Recommended during student's final semesters. Proposal, field research, analyses and oral and written presentations. 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